This week we were tasked at looking at good and bad branding, one of each. I opened Chrome and before I even typed anything into the search bar I had found it. Google. Google has one of the best branding i’ve ever seen, it’s clean and simple, maintains the same colour scheme over several different platforms, and has practically been here since the dawn of the internet. It evolves with time but never makes immense changes so it is still recognisable.
For poor branding we looked locally, and found anybooks.biz. The logo is disorientated, not looking like a fully complete square, until you realise it’s actually supposed to be a semi-open book. That and the fact the website looks like it was last updated in 2009, (the only thing that proves otherwise is the copyright 2015 line on the home page), complimented by a clip art smiley face on the ‘How it works’ tab, would make any visitor of today zoom for that red X. To be continued next week.